As marketers, these are the tropes and mistakes we see brands making every day By Sarah Khan, Strategist, and Jacqueline Dieker, Associate Art Director, Hill Holliday Through our endless scrolling from one viral video to the next, it’s common to come across a brand trying to hop on the bandwagon of a popular trend. As you naturally venture to the comment section, curious to see if other people had the same feeling of cringe that you did, sure enough, there’s unanimous agreement: the brand missed the mark. When it comes to reaching Gen Z, advertisers and marketers often get lost in misconceptions and stereotypes.  In addition to having a close pulse on this endlessly buzzed-about generation, we work as strategists and creatives in the advertising industry, so we have a dual lens through which we see how brands struggle to connect with us.…