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Tesla trademarked a supercar badge for a car it promised nine years ago. The logo is the most tangible thing about the Roadster.
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Tesla trademarked a supercar badge for a car it promised nine years ago. The logo is the most tangible thing about the Roadster.

TNW | Electric-Vehicle·Alina Maria Stan·26 days ago
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TL;DR Tesla filed a bespoke Roadster badge trademark, its first standalone vehicle branding apart from the Cybertruck. The car was promised in 2017 for 2020 delivery and remains unbuilt, with a reveal now expected in late May or June 2026. Tesla has filed a trademark for a bespoke Roadster badge that looks like it belongs on a Lamborghini. The car it will adorn was first promised nine years ago. A prototype debuted in November 2017 with a 200 kilowatt-hour battery, a claimed 620-mile range, a 1.9-second zero-to-60 time, and a starting price of 200,000 dollars. Production was set for 2020. It did not happen in 2020, or 2021, or 2022, or any year since.…

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