Why don’t we see the truck racing toward us, or the treasure of gold beneath our feet? Are these just invisible events? In this excerpt from the book, It Starts with One: Changing Individuals Changes Organizations , authors J. Stewart Black and Hal B. Gregersen offer examples from the mobile phone industry and from the Spanish exploration of America in the 16 th century to explain why organizations and individuals fail to see the need for change. “Why do we fail to see the need for change?” the authors ask. Their answer: “Fundamentally, we fail to see because we are blinded by the light of what we already see.” Just imagine. You are relaxing on the beach; the sun is shining; its rays shimmering off the ocean waves as they lazily break on the shore. A cooling breeze occasionally rustles the palm trees. You are in this idyllic spot because you’ve done it the old-fashioned way — you’ve earned it. You’ve worked hard; you’ve been smart. Your company is touted in the press as one of the most admired.…