David’s flavored protein bars, launched in September 2024, are driving America’s protein kick to the tune of $131 million in sales in its first year. The company says each bar contains 28 grams of protein and just 150 calories thanks to EPG, a plant-based fat substitute that passes through the gut largely undigested, resulting in fewer calories absorbed. Controversy has stalked the brand since its launch, however. After David acquired Epogee, EPG’s sole producer, in May 2025, three other Epogee customers filed an antitrust lawsuit, which was dismissed in February ; in January, a class action lawsuit was filed in New York , asserting the bars contain more calories than the label indicates (the company denies the claims, adding that the lawsuit does not account for EPG’s unique properties, and the lawsuit was dismissed in March); and David’s chief science officer, the longevity influencer Peter Attia, stepped down in February after his links to Jeffrey Epstein were made public.…