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Adidas’ Historic London Marathon Win Gives Shares a Boost
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Adidas’ Historic London Marathon Win Gives Shares a Boost

WWD·Vicki M. Young·about 1 month ago
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Adidas shares rose Monday after getting a a high-profile boost from its new Adidas Adizero Adios Pro Evo 3 shoe. Sunday’s three London Marathon winners , Kenya’s Sebastian Sawe in men’s and Ethiopia’s Tigist Assefa in women’s, as well as second place men’s finisher Yomif Kejelcha, each wore the new Adidas shoe. Sawe set a new record of 1:59:30, while Assefa also set a new record for women at 2:15:41. Kejelcha finished at 1:59:41. Shares of the German sportwear maker rose on Monday nearly 2 percent in early afternoon trading on the Frankfurt Stock Exchange to 138 euros ($162) a share, before settling in the range of up 1.4 percent to 117.74 euros ($138.20). You May Also Like So, what’s special about the new Pro Evo 3 shoe? This new super shoe, which debuted for the first time in London, is the first to weigh under 100 grams — 97 grams for a men’s size 9.5 — and improves running economy by 1.6 percent, versus the Pro Evo 2.…

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