Key Takeaways Multichain user journeys span social discovery, multiple chains, and offchain touchpoints so analytics tools must unify all data sources into a single user profile to avoid making decisions on structurally incomplete information. Web3 conversion cycles are far shorter than Web2 with users moving from first touch to transaction within a single session, making real-time attribution essential rather than an optional enhancement. Wallet scoring separates genuine users from bots by analyzing transaction patterns and interaction timing allowing teams to focus retention campaigns and product improvements on authentic high-value users. Web3 teams face a growing challenge: user data scattered across multiple blockchains, protocols, and touchpoints. While the multichain ecosystem continues expanding, traditional analytics tools struggle to provide the unified insights teams need to build successful products and optimize growth.…