Menu

📰
0

More Than a Third of Fortune 1000 CMOs Don't Believe in Blogs

marketingtoday.blogspot.com·Marketing Today·about 1 month ago
#l31tZhcL
#cmos#fortune#company#blogs#companies#photo
Reading 0:00
15s threshold

A recent study of Fortune 1000 company CMOs done by by Blog2Print, a company that turns blogs into books, attempts to shed some light into the reasons some companies have not embraced corporate blogging. The firm's press release might be entitled, "Survey of Fortune 1000 CMOs Reveals Interesting Insights Into the Minds of the Corporate Blogger," however, I found the insights into the minds -- or, more likely, the guts -- of Fortune 1000 CMOs who were against their companies blogging of greatest interest.  W hile seventy percent of the surveyed CMOs believe the cost of a blog is "part of the cost of doing business today," thirty-six percent of the surveyed CMOs believe that maintaining a blog is too much work or that they don’t see the ROI for the “level of effort required by the individuals developing content.” (Yes, I have no idea what those six percent of CMOs voting blogs are "part of the cost of doing business" yet don't do it are thinking either.) The study also included the CMOs…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More