3 min read EVERYONE IS OBSESSED with protein these days. Americans are trying to eat more of it, so of course fitness and wellness brands are responding with their own spin on protein-maxxing: labels of high protein. With millions of “high protein” posts on TikTok, what does the term actually mean? “There’s no universally accepted definition,” says Michael Ormsbee, PhD , director of the Institute of Sports Sciences and Medicine at Florida State University. Still, it doesn’t seem to be all baloney. The obsession over ‘high-protein’ is somewhat rooted in science. Over the past few decades, there’s been solid scientific research illustrating the relationship between a higher-than-Recommended Daily Allowance (RDA) protein intake and its link to health benefits, like weight loss, muscle support, satiety, and bone health, says John Carbone, PhD, RD , professor of dietetics and human nutrition at Eastern Michigan University.…