Press enter or click to view image in full size Photo by Hitesh Choudhary on Unsplash I’ve spent a lot of time studying how AI search engines decide what to recommend. And the more I dug into it, the more one pattern kept showing up, businesses that get recommended by ChatGPT, Perplexity, and Google’s AI aren’t necessarily the best in their field. They’re just the easiest for AI to trust. That hit me harder than I expected. Because it means you could be running an excellent business, delivering real results for your clients, and still be completely invisible in AI search, not because you’re bad at what you do, but because AI doesn’t have enough to go on. So I started reverse-engineering what the businesses that do show up have in common. And it kept coming back to three things. Clarity. Credibility. Consistency. That’s it. Those are the three things AI looks for before it recommends a business to someone asking a question.…