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Is the Disney-Pixar Deal Overhyped?

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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Walt Disney announced yesterday that it is acquiring Pixar, the animated film studio that has made such hits as The Incredibles , Finding Nemo and Toy Story . As part of the .4 billion deal, Pixar’s founder, Steve Jobs, will become a Disney board member and also its biggest shareholder. In an audio-only interview, Wharton marketing professor Peter Fader speaks with Mukul Pandya, editor-in-chief of Knowledge at Wharton, and Robbie Shell, editorial director, about the implications of this deal, not just for the two companies involved but for the whole media and entertainment industry. Why the Pixar Deal Is Strategic for Disney After listening to the audio discussion of the Disney-Pixar deal, Nelson Gayton , an adjunct professor at Wharton who teaches undergraduate and MBA courses in media and entertainment, sent the following comment to Knowledge at Wharton. He is part of the leadership team that is developing Wharton’s Media and Entertainment Initiative.…

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