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EXCLUSIVE: Apple Martin Scored a Chloé à la Plage Campaign

WWD·Miles Socha·21 days ago
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SUMMER IDYL : Apple Martin, the daughter of Gwyneth Paltrow and Chris Martin, continues to make further inroads into the fashion world, landing her first campaign for Chloé . The British model was captured by photographer David Sims amid an imaginary shoreline where shells grow to “Birth of Venus” proportions and jut out of the sand. The campaign is meant to evoke “barefoot reveries suspended in an endless summer afternoon,” according to the French house. Martin wears looks from Chloé à la Plage, a high summer capsule collection that creative director Chemena Kamali introduced last year , destined for summer boutiques in popular resort destinations, in addition to Chloé stores and online. You May Also Like Claudia Schiffer fronted the inaugural Chloé à la Plage campaign last year. The second collection lands in stores Tuesday. “This year, Chloé à la Plage is an ode to a surreal summer fantasy,” according to Kamali. “It’s about that dreamlike state and the poetry of summer.…

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