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EXCLUSIVE: John Legend’s Loved01 Launches Caregiver Initiative Loved01 Cares

WWD·Ryma Chikhoune·about 1 month ago
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John Legend , the American singer-songwriter, pianist and producer, is extending his footprint in beauty with a new social impact initiative tied to his personal care brand, Loved01. Launching Monday, Loved01 Cares aims to support caregivers navigating the emotional, financial and logistical demands of caring for others. As Legend explained, the expansion emerged directly from engaging with the brand’s customer base. “We really [have been] listening to our customers, listening to people who have become loyal users of our products,” he said. “And a lot of them were around my age, with families and older loved ones they care for.” Related Articles Founded in 2023 by Legend alongside A-Frame founder and chief executive officer Ari Bloom, Loved01 was created to offer affordable, high-quality skin care for all skin types.…

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