National initiative aims to boost responsible creativity and fight misinformation Last updated: May 15, 2026 | 10:43 Five-week campaign targets influencers, students and creators across the country. NMA The National Media Authority  has announced the launch of the National Campaign to Promote the 2026 Media Content Standards under the slogan “Creativity… Inspiration… Integrity” , in a strategic step aimed at empowering the creation of purposeful content, advancing the quality of media outputs, and further consolidating the UAE’s position as a leading global center for responsible media creativity and innovation. The campaign embodies the UAE’s strategic vision to build an advanced and responsible media sector, with the standards serving as a supportive framework that safeguards the social fabric while reaffirming the nation’s commitment to delivering credible and innovative media that reflects the country’s pioneering achievements.…