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LoveShackFancy Introduces Intimate Apparel Collection, Embracing Vintage and Romance

WWD·Lisa Lockwood·19 days ago
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LoveShackFancy is taking its ultra-romantic aesthetic into intimate apparel. The fashion and lifestyle label will launch its first complete collection Thursday at 8 a.m. It will be sold at all 26 LoveShackFancy stores, its e-commerce site, and at select wholesale partners. A look from the LoveShackFancy intimates collection. Courtesy of LoveShackFancy The collection features floral slips, lace-trimmed sets, bralettes, panties, pajama sets, nightgowns, and sleep accessories, all reimagined through LoveShackFancy’s romantic aesthetic. It is created with vintage-inspired prints and a soft pastel palette. A look at LoveShackFancy Intimates Courtesy of LoveShackFancy “I’ve always believed what’s underneath matters just as much as what’s on top,” said Rebecca Hessel Cohen, founder and creative director of LoveShackFancy. “LoveShackFancy was born from that idea: Romantic little pieces for getting ready, going out, staying in, dancing around your bedroom, and all the moments in between.…

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