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AI Can Help with Survey Writing, But It Still Requires Human Expertise

Nielsen Norman Group·Rachel Banawa·about 1 month ago
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Summary:  AI can produce polished survey drafts quickly, but experienced human review is still needed to catch subtle survey-design flaws that weaken data quality. Generative AI chatbots are an appealing tool for UX researchers who are under pressure to quickly deploy surveys. When given a clear research objective and prompted to use survey-design best practices, genAI tools like ChatGPT and Claude can generate a solid first draft in a matter of seconds. That said, a solid first draft is still only a starting point. Although these tools can handle some aspects of survey design surprisingly well, they also show weaknesses in other important areas. Understanding where AI performs well — and where it falls short — is essential. Without that judgment, AI can speed up the writing process while introducing problems that weaken the quality of your survey and, ultimately, your research insights.…

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