For most of its existence, martech was defined by constant change. Marketers regularly replaced core systems. Vendors competed on features. Switching platforms — even critical ones — was routine. That pattern has broken, and the break is visible in the data. The 2025 MarTech Replacement Survey shows a sharp drop in replacement activity across major categories. Marketing automation fell from 31.1% in 2024 to 19.4% in 2025. CRM dropped from 22.1% to 9.7%. Email platforms declined from 24.3% to 13.7%. That is not a shift between categories. It is a broad-based pullback in replacement behavior. It is happening even as some categories — like analytics/BI — continue to grow, reinforcing that this is not a simple demand contraction but a change in how teams evolve their stacks. Download the MarTech Replacement Survey No registration required Martech replacements took a dramatic turn in 2025 with many of the most-replaced apps from previous years finding stability. Get all of the details in this free report.…