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Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss
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Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss

Search Engine Journal·Matt G. Southern·about 1 month ago
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Google’s head of Search, Liz Reid, told Bloomberg’s Odd Lots podcast that AI Overviews are reducing “bounce clicks” from publisher pages, continuing an argument she has made in public appearances since last year. Reid appeared on the April 23 episode of Odd Lots . Hosts Joe Weisenthal and Tracy Alloway asked how AI Overviews affect publisher traffic and ad revenue. What Reid Said Reid described what she called “bounce clicks” as the category of clicks AI Overviews are reducing. She said users who quickly click and return to search no longer need to visit the page because they get the fact from the Overview. Those wanting to read longer still click through. She acknowledged fewer ad clicks for some queries but said increased query volume balances this. The argument aligns with Reid’s points in other public appearances.…

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