How I Got 15,000 Pages Indexed in 3 Weeks with Programmatic SEO (Next.js + Supabase) I built SoftwareDuel — an independent software comparison site for SMB buyers — and got 15,000 pages indexed by Google in under 3 weeks without writing a single page manually. Here's exactly how it works. The idea Most software review sites rank tools based on who pays for placement. I wanted to build something independent — honest side-by-side comparisons across HR, payroll, CRM, ATS, project management, and accounting tools. The problem: building thousands of comparison pages manually would take years. The solution: programmatic SEO. What is programmatic SEO? Programmatic SEO means using structured data to automatically generate pages at scale. Instead of writing each page, you define a template and let the data do the work.…