Opal introduces Gem AI copilot to streamline marketing

2026-05-06

Opal has launched Gem, an AI copilot to help marketers align campaigns with brand strategy and prove ROI more efficiently. Opal CEO George Huff says Gem addresses the "alignment tax," the time spent reconciling campaign data with overall strategy. "It allows teams to do what they were already doing in Opal, but doing it faster and more efficiently so that they can get on with their days and have a bigger impact within their organizations," Huff said.

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