Posted by on Monday, April 1 at 07:44 According to Social Media Today, 91% of social marketers saw improved website traffic due to social media campaigns. Companies should design flexible and well-contemplated campaigns that can adapt to a dynamic and constantly changing social media landscape. WSA present you the check-list to keep in mind before the design of campaign. Defined Cost and objectives Estimate Cost-Per-Fan or Cost-Per-Engagement according to your final target so that you can measure campaign success effectively. Specific Targeted Ads Create targeted ads delivered to relevant audiences according certain criteria including demographic data and interests. Full Exploitation of Image & Space Use the full space to add an image relevant to target audience having in mind the WOW factor when selecting it. Benefit-oriented Headline Emphasize on an eye-catching striking headline that promotes the main advantage user will benefit of and make them feel special if they take advantage of.…