I t’s flashy, jazzy, tacky, it’s jet set, totally. From dawn to dusk on the Croisette, the boulevard stretching along the Mediterranean Sea in Cannes, everyone is dressed to the nines. For 10 days, it’s all about getting an invitation to join the Cannes film festival’s exclusive club. But not everyone stops to watch a movie. In this image-driven economy, luxury is embodied right down to the skin. The media plays a central role in creating desire. Magazine publishers and social media platforms collaborate with brands to promote their new products and showcase the celebrities who wear them. Now, a new type of celebrity – one with an unconventional career path and who starts from nothing – is invited to the Croisette: influencers. From the Carlton to the Grand Théâtre Lumière, the most dazzling outfits are proudly on display. Whether it’s Chanel jewellery or a Louis Vuitton leather bag – genuine or fake – here logos are synonymous with glamour and power.…