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4Creative’s "perpetually unfinished” logo doesn’t care for conventionality

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(Image credit: 4Creative) Channel 4's in-house agency, 4Creative, has launched a fresh brand identity shaped by the spirit of collaborative culture. Embracing a diverse, ever-evolving look evocative of the agency's work and its creatives, it marks a confidently unconventional new era bursting with soul. The best rebrands often require a fine balance of heritage and modern innovation, and 4Creative's new look is no different. With a fresh identity, visual language and website, the rebrand captures the legacy of the Channel 4 brand, infusing its archival identity with a contemporary, untameable vibrancy. (Image credit: 4Creative) At the centre of 4Creative 's rebrand is the ‘4C’ monogram logo – a fluid identity that randomly cycles through unique designs created by the team, from apprentices to the executive creative director.…

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