Only weeks after announcing a slew of new offerings at its annual Go-Get event in New York, Uber Technologies is throwing more onto the pile ahead of the 2026 FIFA World Cup. On Friday, the company announced a new suite of features that are designed to help those traveling to World Cup matches—including Uber Shuttle services at four World Cup venues in the United States and a Travel Pass allowing users to secure savings on rides and Eats orders. But perhaps the neatest addition is enhanced “smart wayfinding,” which is a boost to in-app directions within certain buildings, like airports and stadiums. So for visitors unfamiliar with a certain stadium, they can use the Uber app to get on-the-ground directions from, for instance, their seats to Uber pickup zones.…