You might not know what the word “provenance” means but you probably are familiar with the problem it can cause. You take an amazing photo, it goes viral on social media, but no one knows who took it. There is no provenance trail to link back to the creator. You finally had your big break, but no one knows it was yours. There have been attempts to fix this problem for photographers for years. Let’s review and explore what’s next. C2PA to the Rescue The concept behind C2PA (The Coalition for Content Provenance and Authenticity) is a powerful tool for giving photographers credit. The idea is to record some details at the time of image capture (author, when and where the image was taken) and package this with the image itself. Where the image goes, so do these details. Supported by the most powerful of tech heavyweights imaginable like Adobe, Microsoft, Google, Amazon and Meta, it seemed like C2PA was the answer to the problem.…