After nearly two decades of building a transparent and responsible business in Europe, sustainable apparel brand Armedangels is launching in the United States. Founder Martin Höfeler said the Cologne, Germany-based company sees the U.S. as both a critical and timely next step. “Honestly, we have been watching this market for years, and what held us back was not lack of interest, but discipline. We wanted to make sure we had the right product, the right infrastructure, and the right moment,” he told SJ Denim. “There is clearly growing demand for products that are produced according to responsible standards for people and planet but also increasing confusion around sustainability claims. This is exactly where our approach can add value.…