After speaking with Irish hip hop group Kneecap’s two rappers, Liam Óg Ó hAnnaidh (aka Mo Chara) and Naoise Ó Cairealláin (aka Móglaí Bap) , a new phrase came to my mind: algorithm activism. It’s what I call a form of activism — often performative — that is spurred less by sustained engagement than by what social media’s selective algorithms feed you. In Kneecap’s case, whose outspokenness on Palestine sparked significant controversy (and problems for them) in 2025, it’s clear they’re seeing an overwhelming deluge of harrowing content from that region. It was a personally sensitive moment for me to speak with Liam and Naoise just two weeks into Iran’s death soaked protests against the brutal Islamic dictatorship. A regime, in my mind, tied to the forces shaping life in Palestine. Still, Liam’s and Naoise’s natural charm and immediate likeability are hard to resist. The group, which includes J.J.…