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Baylor Athletic Director Doug McNamee Talks Spring Football, NIL, Culture, and More

Baylor Bears On SI·Bennett Parker·22 days ago
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Baylor AD Doug McNamee sat down and talked about a variety of topics regarding Baylor recently. Let's dive into some of the topics and quotes that were notable. Fan-first era Baylor officially brought back Doug McNamee as the school's athletic director in December of last year. He got right to work, ushering in the "fan-first era" in Baylor sports. He sat down for an i nterview on the Baylor Coach's Show on Monday. — Baylor Athletics (@BaylorAthletics) May 10, 2026 "We’re going to talk about [the fan-first commitment] this year, and then we’re not going to talk about it again because it just needs to be the fabric of who we are... doing is better than saying," said McNamee. McNamee has stated before that everything is being reevaluated in Baylor athletics in order to put the fans first; one of those things is the concession prices that are set to be lowered across all sports. "Every decision we make, what is in the best interest of a fan?" said McNamee. "It’s a short-term investment for a long-term gain.…

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