Menu

Post image 1
Post image 2
Post image 3
Post image 4
1 / 4
0

Chanel Brings Coco Beach to Shanghai With First Pop-up

WWD·Denni Hu·about 1 month ago
#jatu152f
Reading 0:00
15s threshold

Matthieu Blazy ‘s first Coco Beach collection has landed in Shanghai , taking residence at a leafy Spanish-style mansion that recalls La Pausa Villa, Coco Chanel ‘s Mediterranean home. The pop-up format, a first for Chanel ‘s latest annual summer collection, envisions a “summer interlude” in the heart of downtown Shanghai, namely the Hengshan-Fuxing historic area that’s quickly morphing into a hip retail hub, home to brands such as Lemaire and Longchamp. The three-story villa, which was previously a Louis Vuitton pop-up store, draws design inspiration from the countryside and black-sand landscapes, with walls covered by surreal skies and colorful corals that take visitors under the sea without getting wet. You May Also Like Inside the pop-up. Courtesy Visual motifs echo Blazy’s playful collection, which includes crabs, starfish, seahorses and a clownfish, whose playful coral, black and white palette morphed into raffia flap bags, bag charms and small leather goods.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More