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Has Black Friday Lost Its Magic?
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Has Black Friday Lost Its Magic?

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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The tradition of shopping the day after Thanksgiving became known as Black Friday because sales were robust enough to provide a surge of last-quarter profits, putting retailers “in the black” for the rest of the year. Going with the notion that if some is good, more must be better, many retailers have taken Black Friday to the extreme in recent years by opening on Thanksgiving with the goal of luring even more deal-seeking shoppers. While earlier sales may boost the bottom line for some retailers, it hasn’t come without a backlash. Some consumers are critical of those stores, saying managers would rather make money than give employees a day off. The backlash has prompted some stores to scale back and stay closed, but others continue to extend their hours.…

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