Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. Having said that, your company may not be fully ready for it and there are some steps to start moving in the right direction. Lead scoring can't be used as a band-aid for companies that have incomplete processes. I'll outline some items that will prevent your organization from a successful launch of lead scoring. I'm not saying that you need to nail all of these before you start down the lead scoring path. Lead scoring evolves over time. However, you should consider these items. Top Five Reasons Lead Scoring Will Fail Not enough leads . I read a recent Marketing Sherpa article about a company that was able to produce some awesome lead gen results without a CRM or lead scoring.…