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I used MrBeast’s 'obsession' framework with ChatGPT — and it changed how I brainstorm ideas

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(Image credit: Getty Images) I consider myself a creative person. I always have ideas big and small and I'm endlessly brainstorming whether I'm laying in bed or at a red traffic light. But there's a fine line between creative brainstorming and obsession. It's something that MrBeast talks about constantly. MrBeast, the world’s biggest YouTuber, is known for turning viral challenges, extreme generosity and audience-focused experimentation into a global media empire. With more than 480 million subscribers, his strategies have been shared and studied endlessly. Essentially his "obsession" framework is this: instead of casually trying to get better at something, you study it relentlessly. You analyze patterns, test ideas constantly and build systems around improvement. It's how MrBeast approached YouTube. He didn't just make videos, he obsessed over why people clicked, watched and shared them.…

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