I’ve been building an email sequence inspired by Russell Brunson’s “soap opera sequence”. But the goal isn’t just to sell. It’s to create a real connection first… that naturally leads to conversion . So instead of pushing offers, I’m trying to: tell real stories shift perspective and let people self-select I also didn’t follow the framework blindly. I mixed: my own experience building an audience my own experience beetwen various copywriting books, copywriters and internet months of writing and testing and some structured brainstorming with ChatGPT + Claude The structure: Each email has a very studied headline, like: “I didn’t expect this” - Indirect headline + curiosity gap “The day I returned the money” - Story-based headline + shock element “What I was missing“ - Curiosity + self-reflection headline “I thought it was about the numbers” - False belief / pattern interrupt headline “I won’t talk about this again” - Scarcity + authority + almost “arrogant” headline So they’re not “newsletter-style” headlines.…