Why Selling to Devs Is a Nightmare (I Love You Anyway*) Nowadays, everyone (including me) wants to sell AI-powered tools, platforms, or products. Few people (including me 6 months ago) have any idea how hard it is to approach and convince technical people for at least 10 reasons: 1 - They're constantly bombarded with messages. 2 - Everyone sells everything, so supply >>> demand. 3 - Extremely high background noise. 4 - They see an AI-generated message from 10km away (they've trolled me several times). 5 - If they have to go through a demo to try the product, they've already closed the tab. 6 - The opinions of devs, who value any glossy slide, count much more. 7 - Product trials are unforgiving; it's like being in court accused of 16 murders. If they find bugs or poor performance at that point, for them the product is broken and the window closes. 8 - They always have a plan B: I'll make it myself. Only 9 - If you don't have a solid track record (or you studied biotech like me), everything is 10x harder.…