Last month, OpenAI said that it is going to introduce ads to users of the free and Go tiers in ChatGPT. The company rolled out ads to U.S.-based users earlier this month amid criticism from rivals like Anthropic, which published a string of Super Bowl ads. On the sidelines of the India AI summit, TechCrunch asked OpenAI COO Brad Lightcap about how the company is approaching ads. Lightcap said that the process is iterative and the company has to get user privacy and trust right. “Well, this is going to be an iterative process for sure. This is something we are committed to getting right. What does that look like? It means obviously maintaining user trust at a very high level. It means getting privacy right,” Lightcap said. He also noted that ads can add to the product experience of users if they are done right. He urged to give OpenAI a few months to see how the company fares in rolling out the product. “It means really creating a delightful product experience.…