When it comes to B2B marketing, there are not a lot of great books out there. For the most part, the books that do exist focus on the novice marketer or focus on high level approaches. Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer. The Modern Marketer's Field Guide is a must read for any marketer that is looking to get to that next level. Matt has assembled a number of experienced marketers such as Brian Hansford ,  Maria Geokezas, Jackie Jordahl and Bailie Losleben to provide the advice and guidance that many B2B marketers desperately need. The book is broken down into the following sections: Content Strategy Demand Generation Lead Management and Nurturing Social Media Events & Tradeshows Sales Operations Customer Loyalty & Retention In just 137 pages, this book is jammed packed with tips and practical advice that you can start using today.…