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No Pong: From startup to multinational business with WooCommerce
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No Pong: From startup to multinational business with WooCommerce

WooCommerce·Vanessa Petersen·about 1 month ago
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No Pong is one of the most popular natural deodorant brands in Australia. They launched on WooCommerce in 2015, and have since grown from a single product to an international business with over 200 SKUs across three core markets.  Their growth in popularity was supported by pivotal changes to their ecommerce infrastructure, switching hosts and adding resources as they were needed — a benefit that software-as-a-service (SaaS) platforms can’t provide.  We recently chatted with Melanie McVean and Chris Caley, co-founders of No Pong, to learn more about the business and their success. 200+ active SKUs that include simple products, bundles, subscriptions, and wholesale products; add or update products every few months. Use a mix of Marketplace and custom extensions for customer experience (CX), logistics, and marketing. Sell to Australia, Canada, and the US. The company began in 2015 when Melanie, who had been making her own deodorant, gave some to her husband, Chris, for a surf competition.…

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