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Disney and F1 Academy Bring ‘Fuel the Magic’ to Montreal

F1 On SI·Kaitlin Tucci·18 days ago
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Disney and Formula 1’s Fuel the Magic campaign is heading into its next phase, and this time, F1 Academy is joining the story. After announcing that the Disney Partnership would include F1 Academy earlier this season during the Chinese Grand Prix weekend, Montreal will be the first track with an expanded footprint for the all-women series and Disney. The Canadian Grand Prix collaboration looks to blend trackside experiences, new merchandise, and digital storytelling, with Minnie Mouse and Daisy Duck stepping into the spotlight this time. Disney's goal? To celebrate confidence, individuality, and the next generation of motorsport fans. Disney and F1 Academy Take Center Stage The most notable part of Disney's latest F1 expansion is not the limited edition merchandise or character appearances that fans will see in Montreal. It is where the company has chosen to place its focus.…

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