If you're a GEO consultant or agency managing ecommerce clients, you've probably been asked some version of this question: "Can AI agents find my store? How do I know?" The honest answer, until recently, was: you don't. There was no standardized way to measure AI agent discoverability. That changed with UCP (Universal Commerce Protocol) - the open standard from Google and Shopify that gives AI shopping agents a machine-readable entry point to any store. Now there is something measurable. And if you're the one measuring it for your clients, that's a service worth charging for. Why Agencies Should Care About UCP Audits Google AI Mode, Microsoft Copilot, ChatGPT, and Perplexity are all building agentic commerce capabilities. Microsoft announced GA of UCP feeds in Merchant Center on April 21, 2026. Over 12,000 merchants have published UCP profiles as of Q1 2026. Your clients are going to ask about this. Some already have. The agencies that can answer with data - not hand-waving - will win those conversations.…