I think it’s fantastic when airlines have goals, and want to invest in their passenger experience. However, I can’t help but think that there’s a fine line between committing to improving, and being delusional. Lufthansa’s CEO has some very, very, very big goals My take on Lufthansa’s goal to be most premium Bottom line Lufthansa’s CEO has some very, very, very big goals On April 7, 2026, aeroTELEGRAPH interviewed Lufthansa CEO Jens Ritter (in German) on the Luftraum podcast, which has just been released. Since the name Carsten Spohr is often thrown around in the context of Lufthansa, let me point out that he’s the CEO of Lufthansa Group, the parent company of Lufthansa (and SWISS, Austrian, etc.). This is a big year for Lufthansa, as the airline is celebrating its 100th anniversary . This was supposed to be the year where everything at Lufthansa turned around, from the passenger experience, to improved profitability ( Lufthansa is the least profitable airline in Lufthansa Group ).…