There’s a version of the Internet that existed before everything got funneled into five apps—a version where you could stumble onto someone’s weird, wonderful personal site at 2 AM and feel like you’d discovered buried treasure. That version never actually died. It just got quieter. And now, as major platforms tighten their grip and reshape how we create and share online, more people are starting to build their own corners of the web again—reclaiming control over their content, their audience, and their presence online. The platform trap is real Let’s talk about what’s actually happening when you build your entire online presence on a platform you don’t control . You’re handing the keys to your audience, your content, and your visibility to a company whose priorities will never fully align with yours. One algorithm change and your reach drops by half. One policy update and your account gets flagged. One corporate pivot and the feature you depended on disappears overnight.…