Menu

Post image 1
Post image 2
Post image 3
Post image 4
Post image 5
Post image 6
Post image 7
Post image 8
Post image 9
Post image 10
Post image 11
Post image 12
Post image 13
Post image 14
1 / 14
0

The Avalanches Tease New Album With Retro-Futurist ARG

stereogum.com·Scott Lapatine·28 days ago
#iP6Lh4K3
Reading 0:00
15s threshold

The Avalanches’ new album launch is underway. Last fall, the Australian electronic duo teased LP4 on Instagram with a photo of a pile of LaCie Rugged drives. Recently they wiped their Instagram and unveiled a new logo (that may to take inspiration from Tasuro Yamashita's 1983 album Melodies ). And, over the past few days, the Avalanches rolled out an RPG of sorts to kick off their new era. The campaign is tied to a fictional company called Takumi. On Spotify, the Avalanches' looping Canvas video is now an animation that ends with the word "TAKUMI." It also surfaced on the Takumi Digital Archives Instagram account and YouTube channel launched last month. Takumi appears to offer a service for clients to upload their memories, specifically of old advertisements, and its mascot is a magenta cartoon witch cat. "Our new TAKUMI data centre is now operational," reads the caption on the first post , shared Apr. 24.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More