Longtime Hollywood PR executive Jeffrey Chassen is setting up his own shop. The publicist, most recently head of Los Angeles operations for Vision PR, has launched Gingham PR. The boutique agency will see Chassen aiming to blend client service with broader strategies in response to the evolving demands of talent, brands and cultural institutions. “I am deeply grateful for the myriad of experience and relationships that I have developed over the years from all of the amazing publicists and clients with whom I have had the privilege to work,” says Chassen. “I have always felt that I ran at a bit of a different cadence from traditional personal PR, offering clients a broader spectrum of strategy and deliverables. I am extremely excited to showcase my personal style now, in full, within my own framework.…