If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The Rolling Stones are re-launching their rum brand with a new focus on a country close to their hearts — and decades-spanning careers. First unveiled in 2023 , the band’s Crossfire Hurricane Rum rum was inspired by the rockers’ longtime association with Jamaica, which has spanned countless recording sessions and performances on the island nation. The name of the rum, meantime, was taken from the opening lyric of the group’s hit song, “Jumpin’ Jack Flash.” Now, less than three years on the market, the Rolling Stones are re-introducing Crossfire Hurricane with a reworked expression that swaps the previous Caribbean rum (a blend of Jamaican, Barbadian and Dominican Republic rums) with a liquid sourced and made entirely in Jamaica.…