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How Pattern-based Thinking Gives Companies an Edge

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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Today’s technology giants, such as Uber and Google, are successful because they introduced something new and innovative to the market, according to conventional wisdom. But Wharton professor of operations, information and decisions Eric K. Clemons thinks that’s too simplistic. Patterns repeat throughout history, and one can find glimpses of today’s new business models in the most successful companies of yore, he says.   Mastering “pattern-based thinking” will help today’s companies get ahead, Clemons argues. He joined the Knowledge at Wharton radio show on SiriusXM to talk about this mindset, which he encapsulates in his book, New Patterns of Power and Profit: A Strategist’s Guide to Competitive Advantage in the Age of Digital Transformation . An edited transcript of the conversation follows. Knowledge at Wharton: Why did you decide to write a book about this topic? Eric K. Clemons: It’s actually a memoir. It’s the history of a great adventure.…

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