Why the ‘beautiful game’ is joining the fight for a better world The sporting icon wasn't there to talk tactics, but to lead his lifelong club, Flamengo, into a global pact to tackle some of the planet’s biggest challenges. Through an initiative called  Football for the Goals , the UN is tapping into the sport’s massive cultural influence to promote human rights, environmental sustainability, and social equality. A legendary partnership Zico, a veteran of three World Cups and a hero to millions of fans worldwide, was named the first Brazilian Champion for the programme.  His role is simple but ambitious: use his status to inspire fans to think about the world beyond the pitch.…