NIQ and Ulta Beauty are teaming up. The data platform and the beauty retailer are collaborating on an exchange of data , which means Ulta Beauty will provide sales data for NIQ’s “Full View of Beauty” channel, which will combine the sales data with consumer insights to “provide a comprehensive view of what consumers buy, where they shop, and why,” said a joint statement. In the same vein, NIQ will become a primary beauty insights panel provider. NIQ’s consumer panel has 250,000 panelists, and it tracks full shopping trips both online and offline, the statement said. Related Articles “We’ve partnered with several beauty retailers over the last year,” said Jacqueline Flam, managing director, beauty and health at NIQ. “We’re thrilled to be collaborating with Ulta in this type of deep way, both from their point-of-sale data and their inclusion in our Full View of Beauty, which is coming later this year, and then also deeper by becoming their panel of record.…