Menu

Post image 1
Post image 2
Post image 3
Post image 4
Post image 5
Post image 6
1 / 6
0

EXCLUSIVE: Disney and Formula 1 Kick Off Partnership Ahead of 2026 Montreal Grand Prix with New Collections

WWD·Kanika Talwar·19 days ago
#i1dqHOZX
Reading 0:00
15s threshold

On Wednesday, Disney Consumer Products unveiled the full scope of its Formula 1 and F1 Academy partnership ahead of the 2026 Montreal Grand Prix and as part of its “Fuel the Magic” campaign. As first reported by WWD , the two brands launched their limited-edition capsule collection at the 2025 Las Vegas Grand Prix and continued their momentum at the 2026 Chinese Grand Prix with a Gentle Monster eyewear collaboration and pop-up stores in Seoul and Shanghai timed to the race. Now, the companies are revealing the first drop of the F1 Academy collection , 11 new items within the Disney and Formula 1 collection, the launch of Disney and Formula 1 Uniqlo products and a new Disney Store collection. You May Also Like An exclusive look at the new Disney x F1 Academy collection. Courtesy of Disney/Formula 1 Disney will also be hosting a slew of experiences during the Montreal Grand Prix — which the company said is a key milestone in its multiyear partnership and marks the deal’s expansion to encompass F1 Academy.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More