Every Shopify merchant reaches this point eventually. Your mobile website is live, it converts reasonably well, and someone — a consultant, a competitor, a podcast — plants the idea that you need a native app. But do you? And if so, why? Here is a clear-eyed look at both options, without the usual agenda. What your mobile website already does well Before anything else, it is worth acknowledging how capable a modern Shopify mobile website actually is. It is free, or effectively free, since you are already paying for Shopify. It updates the moment you publish a change - no app store review, no version lag. Every single visitor can use it, including first-time customers who have never heard of you and have no reason to download anything. And it works across every device without any extra effort on your part. If you have not yet optimised your mobile web conversion rate, that work should come before anything else. Fix load times, simplify checkout, improve product photography.…