Short-form video clipping creates new online economy

2026-05-13

A new online economy is emerging around short-form video clipping, with individuals like Emrah Bayraktar turning it into lucrative careers by editing long-form content into viral snippets. The trend, driven by platforms such as Content Rewards and Vyro, allows clippers to earn money through affiliate links and pay-per-view models. However, marketing experts note that while this industry generates significant revenue, it often benefits middlemen more than original content creators and can overwhelm social media with disposable content.

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