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Replacing Google Optimize with the Vercel Edge Network

Vercel News·Anthony Shew·4 days ago
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Power your A/B testing and personalization strategy with data and performance. Since 2012, Google Optimize has been helping web builders experiment with their UIs to find the most effective patterns for their applications. However, Google has announced that Optimize will be sunset on September 30, 2023. Vercel is ready to help you build a platform to continue your research with higher performance, more control, and better data by leveraging the edge. With Vercel, you can recreate your Optimize experiments with: Sub-millisecond configuration read times No code using your Vercel dashboard Your existing data ingestion solution Modernize your experimentation stack Start your transition today. Let's Talk Link to heading Google Optimize performance opportunities In the past, it's been difficult to run experiments in ways that don't harm page performance. Google Optimize's scripts must be loaded on every page where you intend to perform an experiment, adding weight to your page size and increasing load times.…

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